When it comes to marketing your product, you have a lot of different options to choose from. One of the most popular and effective methods is custom labels. But with so many different types and brands of stickers available, how do you know which one is right for you? Here are six factors to consider before choosing a sticker label for your product.
1. Size of the label
When it comes to choosing the right size for your sticker labels, you want to make sure that you get the perfect fit. You don’t want them to be too small or too large, as that can be distracting and look unprofessional. So take some time to measure and determine the ideal size for your product.
2. Shape of the sticker
Just like with the size, you want to make sure that you pick the right shape for your sticker labels – and there are plenty to choose from. Traditionally square or rectangular labels are always a great choice, oval or circle labels are perfect for highlighting information, whereas custom-shaped labels are a true eye-catcher. Which one will it be?
3. The material of the sticker
There are a lot of different materials that stickers can be made out of, and each one has its own benefits and drawbacks. You’ll need to decide which material is the best fit for your product and your budget, but you can also have a little fun with it and choose an amazing effect material. Why not give metallic or clear labels a try?
4. The design or logo on the sticker
The design or logo on your sticker is another important factor to consider. You’ll want to make sure it looks professional and matches the style of your product. If you’re not sure how to create a good design, there are plenty of online resources like Graphic of Canva that can help you out.
5. Whether you want it glossy or matte
You will also need to decide whether you want your stickers to be glossy or matte. Glossy stickers have a shiny finish that can attract attention, while matte stickers have a dull finish that can be more subtle. It’s up to you which one you prefer.
6. If you want it waterproof or not
Finally, if you’re going to put your stickers outdoors or in a place where they may come into contact with water, you’ll need to choose a waterproof label. Traditional vinyl labels are usually waterproof and will ensure that your labels don’t get damaged if they get wet.
So take some time to consider these six factors before choosing a sticker label for your product. By carefully selecting the right type of sticker and designing it well, you can create an effective and eye-catching marketing tool that will help promote your product to potential customers.
