A lifestyle brand markets to the values and interests of a culture rather than just products. This way, it’s easier to make an emotional connection with customers, and consumers are more likely to buy a product if they believe in its mission. For example, a lifestyle brand may market to a culture’s creativity, individuality, and sex. It also provides its consumers with a platform to express their own personality and style.
A successful lifestyle brand chooses a niche and works consistently to appeal to that person. By doing so, it can build a stronger bond with fewer customers, while also charging more for the lifestyle they promote. For example, an athlete might be a good candidate for a lifestyle brand, as are those who are into adventure sports, trend-spotting, or luxury. These niches are typically more profitable than traditional fashion brands.
While the products of a lifestyle brand may be sold in more than one category, consumers often purchase them in several categories. In addition to socks, shoes, shirts, and pants, consumers may buy products under a lifestyle brand. A lifestyle brand’s owner may have the knowledge and expertise to design t-shirts and hoodies, but no experience in the management of denim jeans. A lifestyle brand will need to be flexible to adapt to changing market trends and stay true to its core values.
The key to creating a successful lifestyle brand is knowing your customer and their preferences. A true lifestyle brand is one that knows their audience well and tailors its products and service to meet their needs. However, even if it’s one of the best-selling brands on the market, it may still have a mountain to climb before reaching success. So, how does one go about creating a lifestyle brand? Here are some of the best ways to distinguish one brand from another.