How often do you work on SEO? Do you carry out proper keyword research in the process? Many website owners and businesses are guilty of neglecting their SEO. This means that they can get complacent when it comes to using keywords too. Perhaps you are still using the same keywords after years, or you have just selected any old words and phrases.
Know that proper keyword research is something you should be doing on a regular basis. This is if you want to improve your Google ranking. Here is a useful guide to help you with keywords and the right way to find them for your site.
What is Keyword Research?
First of all, it is important to learn about what keyword research really is. Unfortunately, many people think they know what this involves. But they have never taken the time to learn. This is why you might not be achieving positive results with your SEO efforts. So, keyword research is a process that seeks to find search terms and what users are typing into Google to find certain products and services. While ‘keyword’ is the term used, this type of research can reveal more than just singular words. It can also include phrases and short sentences.
Note that there are tools on the internet that can help you conduct keyword research. But, you have to make sure you understand how to select the right ones for your website. For example, you need to know things like monthly search volume and relevancy. Know that keyword research is not easy and sometimes, it can be best to contact professionals to help. For example, ClickSlice offers SEO services that include conducting thorough keyword research. Indeed, their experienced team can take over your content creation and make sure that you are improving your ranking.
Why is Proper Keyword Research?
You do not want to be just included any old keywords in your content and on your website. This is not going to achieve the results you want. So, here are some reasons why you want to be conducting proper keyword research.
To Know What People Want
Your goal is to get people to visit your website. In order to do this, you need to know what they want to find. Then, you can use this information to your advantage and make sure you end up being the site they visit. Keyword research allows you to see what people want and what they are looking for online.
To Attract the Right People
If you are trying to sell products or services, you need to make sure that you are attracting the right people to your website. You want them to make purchases. So, proper keyword research is going to allow you to use the right words and phrases that entice that group of people that are ready to make decisions.
To Identify Low Competition
There are going to be some keywords out there that everybody is targeting. The reality is that it will be extremely difficult to rank highly on Google for them. You could be wasting your time. You want to be smart and find keywords that are known as low competition. This means that you are going to have the best chances of being ranked highly for them and getting your desired audience.
To Take on the Competition
You always have to remember that your competition includes good keywords in its content and will be doing its research. If you are not doing this, you are going to drop down the rankings. Even if you are at the number one spot on Google right now, you will lose this if you do not keep up with your SEO strategy.
To Create New Content
Yes, you want new content to be interesting and informative. But, you also want to ensure that it is helping with optimisation and SEO for your website. This is where keyword research comes in. You can know what you should be writing your new content about. It will give you ideas, as well as an indication of what people want to see. Then, you have a starting point for your new content.